THE MISSION of this CAMPAIGN

The Lilac Way was considered important:
  1. As a rare and especially large federal relief project

  2. For its significance in the history of transportation and roadside development

  3. For its impact on the history of suburban development and regional transportation in the Twin Cities.

 

TO RESTORE three thousand lilacs, originally planted in 1939, along the 12.5 mile stretch of Highway 100 known as Lilac Way.

TO REDUCE the strain on municipal and Mn/DOT budgets through community ‘sponsorship’ of these lilacs.

TO REVIVE a nostalgic pride in a historic area that was Minnesota’s largest project by President Franklin D. Roosevelt’s Works Progress Administration (the WPA).

This is how it will work.

The Campaign to Restore Lilac Way represents a new way for collaborative partnerships to grow good ideas. One woman, one transportation department, two landscape partners, five communities and legions of volunteers will be beautifying a highway together.

Launch date to be determined. There is a lot of work to do, stay tuned.

Individuals or coordinators of community organizations (Boy Scouts, neighborhood associations, garden clubs, schools, etc.) will pick up a ‘Campaign Kit’ from the Lilac Campaign. Each ‘Kit’ will include everything they need to start their own sponsorship drive to raise money for lilacs.

They encourage friends and family to sponsor a lilac, collecting money and tracking their sponsored lilacs on a sales envelope.

Those envelopes are collected by the coordinator and delivered back to the Lilac Way Campaign. Each coordinator will receive a receipt for lilacs sponsored and money collected.

The Campaign arranges planting events with Mn/DOT and each city, and orders the lilacs from a Campaign Partner/Garden Center.

The lilacs are delivered to a main location, for planting by Lilac Way Campaign and its volunteers in coordination with Mn/DOT. A percentage of lilac sales are distributed back to non-profit groups.

The lilacs are planted by volunteers and Campaign partner crews after approval by Mn/DOT, soil preparation and review.

A portion of Campaign funds will go for maintenance to all Campaign-planted lilacs for 2 years, per Mn/DOT specifications.